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1838 Wallcoverings announces the launch of its second collaboration with the V&A (Victoria and Albert Museum).
This new collection of V&A Decorative Papers, launching in January 2024, is a joyful and captivating collection of nine wallpaper patterns in over 30 colourways, celebrating the artistry and craftsmanship behind each design. Working closely with the museum’s licensing team to select items from the V&A’s archive, the collection features intricate patterns dating as far back as the 1700s, each with its own intriguing narrative to tell. Inspired by woodblock prints, watercolour sketches, textile treasures and upholstery fabrics that draw on a multitude of artistic influences, each has been adapted by 1838 Wallcoverings to create wallpaper designs that both honour the distinguished history of the archive object and provide enduring new contemporary colourways, which are relevant for the interiors of today.

1838 V&A Decorative Papers II Brochure

Maxwell Fabrics Summer 2023 Collection is now live!

Maxwell's Summer 2023 Collection, Sweet Tea, is inspired by the coastal South, we conjure a preppy vibe for the Summer collection. Colorful performance patterns from fresh stripes and chair-scale designs are shown alongside sumptuous velvets, while a range of faux leathers continues the classic feel with hides and exotic skins. Natural-blend drapery constructions complete the breezy mood this season.

Join our Design Director, Zoë Anderson, for a preview of our Summer 2023 Collection, Sweet Tea. See the video below! 

Video by Cody Preston: www.codypreston.com

Maxwell Fabrics Spring 2023 Collection is now live!

Maxwell's Spring 2023 Collection, Tropic of Capricorn, is inspired by a craving for the ease of indoor/outdoor living that comes naturally in a tropical setting, like the ease of a Hawaiian lanai. Saturated colors and unexpectedly plush textures bring this feeling to life over two new outdoor-suitable introductions, perfect for home and hospitality.

Join our Design Director, Zoë Anderson, for a preview of our Spring 2023 Collection,Tropic of Capricorn. See the video below! 

Video by Cody Preston: www.codypreston.com

Maxwell Fabrics Fall 2021 Collection is now live!

Maxwell's Spring 2022 Collection, Midnight Garden, is inspired by the romantic imagery of a lush and moody garden by moonlight. With Midnight Garden, we explore brilliant hues and floral motifs contrasted with cool and contemporary staples.

Join our Design Director Zoë Anderson for a preview of our Spring 2022 Collection, Midnight Garden. See the video below! 

Video by Cody Preston: www.codypreston.com

Performance Wovens is the ultimate cleanability performance series for residential and crossover contract upholstery. Exclusive, fashion-forward feature designs coordinate and complement a range of small-scale patterns, textures and solids.

We’ve just added 38 styles stocked with Alta, Crypton Home or Maxguard Permanent Soil & Stain Repellent technology - styled together by color, over three books:

Badlands, Paintbrush and Silver Sun.

BADLANDS

Badlands combines deep and sophisticated neutral tones of camel, caraway, dark oak, poppyseed and raw umber.

PAINTBRUSH

Paintbrush is a multicolor-story of burnt sienna, adzuki bean red, deep peacoat blue, juniper, aloe and goldenrod.

SILVER SUN

Silver Sun is a clean palette of palomino, mother of pearl and isabelline.

Our Fall 2021 Lookbook is here! Click the button below to take a guided tour through Maxwell’s brand-new collection, Painted Desert. We’ve curated a series of flatlays, each one focused on a different theme within the Painted Desert concept, to show you the heart of what our new collection is about; and all images are interactive! See something you like? Just click on it to be transported directly to the product page, where you can see stock, request memos, or order.

Browse our collection photography encapsulating the inspiring intersection where Southwest design meets style moderne. Fall 2021 introduces 4 upholstery and 3 drapery books with quality stand-alones and new installments in industry favorites.⁠

CHECK OUT OUR LOOKBOOK

So, you’ve just received your exclusive 1838 Wallcovering! But what’s the best way to actually get it installed? Don’t worry – we got you. 
It always helps to make sure you have all your tools at the ready, and luckily, all the items are pretty easy to come by:

•   Scissors

•   Knife

•   Plumb line

•   Wallpaper paste

•   Smoother

•   For spreading the paste – a brush, roller & tray

Pre-Hanging Tips:
Always Do a Double Check

Start by doing a thorough double-check of your paper, and ensuring that your panels will line up with each other. We recommend starting at the left-hand corner of your wall, and hanging your paper left to right. 

Hang It Straight

Next take out your plumb line to ensure your wallpaper is hung straight! Hold your paper against the wall, and drop the plumb line just a few centimeters less than the width of the paper. Make mark along the vertical line the plumb bob creates to ensure that when you put the paper up, its edge lines up with the markings you make. Once your paper has been hung, simply trim off the excess paper overhanging onto the adjacent wall. 

Now, you’re ready to get started.

Take a look at these simple steps from 1838 for paper hanging:

1.    Ensure wall is smooth and clean

2.    If not, add wall filler and smooth with sandpaper

3.    Always work from left to right

4.    Measure a plumb line a little less than the roll width

5.    Apply paste directly to the wall with the roller, pasting a little way over the plumb line

6.    Paste into the corners and edges with a brush

7.    Line up the right side of the first drop with the plumb line and hang

8.    Smooth out towards the edges with smoother

9.    Trim the bottom, top and side with a knife

10.  Paste the next wall section to just over a roll width

11.  Match up the pattern for the 2nd drop and slide it into place

12.  If you get any paste on the front of the paper, wipe off gently with a clean, damp cloth

13.  Repeat for the rest of the wall space

14.  Sit back and admire!

If you’re more of the visual type, take a look at this video below! All steps mentioned above are covered, plus some extra tips. Enjoy! 

A big thanks to our friends at 1838 Wallcoverings for source material and video: Introduction to 1838 Wallcoverings from 1838 Wallcoverings on Vimeo.

Introducing... Curled Up VII! The newest instalment in our Curled Up series features plush & comfortable solids and textures, with a rich color line ranging from neutrals to vivid hues. Each fabric is designed to stand the test of time, with excellent abrasion and stain resistance that will keep your upholstery looking fresh and new for a long time.

All of the patterns in this collection are stocked with FibreGuard stain-free technology, which builds permanent spill and stain protection right into the fibre structure. With such a deep layer of protection, even tough stains can be removed with warm water and just a touch of household dish soap. 

Learn more about FibreGuard by clicking here, or click on the image above to learn more about pattern Libretto, a sumptuous crushed velvet perfect for both upholstery and drapery, shown here in color #787 Cobalt.

As we look to fulfill our current need for retreat and comfort in the home, interior design is a way to balance that necessity while looking ahead to a reopening world. This season’s introduction looks outside the home and reflects the natural realm with influences from marine and tropical landscapes, from color palettes to design motifs. Think breezy coastal linens and multi-color designs inspired by the rainforest, with a nod to nostalgia and our shared design history with classic plaids and checks. 

SHOP COLLECTION

Join, Design Director Zoë Anderson as she presents our Spring 2021 collection.

Video by Cody Preston | www.codypreston.com

These days more than ever, we are trend-focused and exposed to a plethora of available mediums that influence us. Drawing from curated social media aesthetics to wabi-sabi reality, Design Director Zoë Anderson shares her thoughts on forecasting, trends, and the “color of the year”:

“What was once a true trend forecast has really gone beyond its original scope. I think we’ve seen this the last several years, and it’s even more obvious with 2021’s selection from Pantone. The kind of intent behind the Pantone color of the year was originally much more of an evidence-based, educated projection of the colors that were going to be the most used and the most popular across a few streams. Pantone’s prediction originally would encompass all the way from package design through to fashion, (couture to fast fashion mass market), and then into interiors as well as your FF&E: Furniture, Fixtures and Equipment, which of course includes textiles.

Originally, the predictions related to the design industry as a whole. Now, we are seeing that Pantone is calling these color announcements the color that “defines” the year establishing that this all-encompassing color is taking into account socio-economics, new technologies, worldwide events like the Olympics, the state of the environment, and beyond. It has really changed in its scope in my opinion. And with this shift, the specific relevancy of these timely color trend predictions are not as apparent as it used to be 10 years ago.

I’d like to share some colors that I have noticed gaining popularity in the design realm. Some, having been adopted already, are trending upwards; some might be a bit more aspirational.

Using the two Pantone colors as a jumping-off point, Yellow is certainly a color on the rise - just perhaps in a different saturation level and undertone than the classic primary yellow.  Think of shades like Buttercream and Chalk. Moving on to Grey, I look to variations on Sherwin Williams’ Urbane Bronze, which is their color of the year. The key to a versatile grey right now is brown-based tones and a green undertone.

Which leads us to Brown. We’re seeing shades of Kalamata, Peanut, Persimmon, and updated takes on Clay, which we have seen grow in importance for the past several years now.

Pink, still on-trend, is now seen specifically with a purple inflection. Colors like Cerise and Calamine, and the presence of a brown and blue undertone take prominence over the blush pinks of 2015.

A little down the wheel we find Blue. Benjamin Moore’s color of the year is Aegean Teal which is soft, soothing, and basically a spa blue. It’s important to note that they’re predicting paint colors specifically. However, speaking holistically in terms of color trends, the green undertone is the important takeaway for me.

Lastly, I'd like to touch on Green and it's recently notable presence. Green undertones, green everything! Ever-popular as a subtle undertone in neutrals, the whole gamut of greens is more visible in our daily lives than ever before. Fava Bean, Palm Leaf and Blackened Olive (to name a few of the more saturated shades) are gaining relevance in our homes. Green is now seen as a sophisticated color that pairs well with the color trends mentioned above; whether it be shades of pink, brown, or whatever your pairing of choice, Green effortlessly lends a natural, biophilic presence indoors.”

Missed her talk live on Instagram? Catch it here on YouTube!

Performance velvets are a staple category for us, and this season the third quality in our performance velvet lineup has an added extra high-performance bonus. Billiard is protected by not only FibreGuard cleanability, but with an all new anti-moisture barrier FibreGuard Pro.

Billiard, a non-directional pile velvet with a subtle, heathered look similar to a baize cloth often used on gaming tables. Passing 70,000 double rubs, Billiard is an excellent choice for residential or commercial upholstery. 

SHOP BILLIARD

Click here to learn more about Fibreguard Pro. 

Introducing our first Lookbook, with a variety of on-trend and inspiring moodboards curated to showcase the recently introduced Fall 20 collection, A Moveable Feast and stand-out favourites from past seasons. 

Our new interactive moodboards can directly transport you to the product page for additional information, requesting memos, stock inventory and even placing an order by clicking on the fabric of your choice!

CHECK OUT OUR LOOKBOOK

Dear Valued Maxwell Fabrics Customers,
 
First and foremost, with COVID-19 top of mind for everyone right now, we want you to know that Maxwell Fabrics remains OPEN FOR BUSINESS.  Our highest priority is the health and continued and active support of our Maxwell family – sales reps, employees and customers.
 
We know that this is a challenging time and that many of you are having to adjust your work schedules, routines, and even locations in some cases.  We want you to know that MAXWELL FABRICS is here to support you through this and you can rely on us to continue to maintain the same level of excellent service and support in completing your objectives and servicing your own customers.   
 
Our number one priority is the health and safety of our Maxwell Family and we will take every precaution to ensure that we contribute responsibly to the containment of COVID-19 in all locations.  We are monitoring the developments regularly both internationally and nationally, with a view to being on top of changes and adjusting quickly, and we have advised and expect everyone on our teams to maintain a high level of vigilance around social distancing, hand-washing, and other recommended precautions. 

 
HERE IS WHAT YOU NEED TO KNOW:

• Our WAREHOUSE in North Carolina is up, running, and busy.  We rolled out strict protocols around sanitization and cleanliness three weeks ago and we have increased our vigilance around these measures in the last week.  We are limiting access to our facility to only our employees and we have a zero tolerance policy around cold/flu symptoms.   

• Our SHOWROOMS remain available to support you; however, we are not accepting visitors at this time.  Please utilize our highly experienced and talented Showroom Managers to help you source and locate the perfect product for your on-going projects. 

• Our SALES REPS have been advised to work from home for the time being.  Please do not hesitate to contact your local sales rep for assistance with sourcing and other product related needs. They are available by phone or email and they are also prepared and excited to continue to service you and share our latest (and fantastic) collections by video conference or FaceTime.  They will also continue to reach out to you in the coming weeks.

• Our HEAD OFFICE customer service staff are either being set up or are already working remotely from home.  If you have not already done so, this is a perfect time to allow our Design assistant team to help you source the perfect fabrics or wallcoverings for your projects.

         CUSTOMER SERVICE:
         customerservice@maxwellfabrics.com
         1-800-663-1159 ext.3
 
         DESIGN ASSISTANT:
         designassistant@maxwellfabrics.com
         memo@maxwellfabrics.com
         1-800-663-1159 ext.1
 
         CONTRACT:
         contract@maxwellfabrics.com
         1-800-663-1159 ext. 6
 
         ACCOUNTS RECEIVABLE:
         ar.ca@maxwellfabrics.com
         ar.us@maxwellfabrics.com
         USA: 1-800-663-1159 ext. 4
         CAN: 1-800-663-1159 ext. 5

• Our WEBSITE is also a fantastic resource for obtaining information you may need, including stock & price checks, sample requests or placing orders.  Don’t know your account number? Our team is a phone call away and happy to walk you through logging in and locating the information you are searching for!

We will remain in touch as the situation progresses. If you don’t already do so, follow us on Instagram @maxwellfabrics, as we are regularly updating our stories with the latest developments and some colorful inspiration during this rather grey time.
 
We are committed to weathering this storm together and we look forward to shortening the social distance in the coming weeks/months ahead.  In the meantime, please do not hesitate to reach out to our teams and let us know how we can best serve and support you.
 
Yours in health,
 
Oren Garaway
President
Maxwell Fabrics

Performance textiles continue to provide a solution for modern living. This means much more than high abrasion: cleanability and a super soft hand are key. Watch Design Director, Zoë Anderson, clean up a dollop of ketchup from one of our latest patterns in Performance Textures, Solar System 407 Apricot. Stocked with FibreGuard stain-free easy clean technology, that will last the life of the fabric.  

Join Zoë Anderson for the Textile Tuesday recap, also available on our IGTV and YouTube channels. 

For more information on cleaning instructions for a variety of soils and stains, please visit: fibreguard.com/how-to-clean